01鈫?/i>
鎳備笟鍔?/h3>
鍏堝紕娓呯洰鏍囧拰鐜板満锛屽啀鍐冲畾鍋氫粈涔堛€佹€庝箞鍋?/p>
WANG GU / BRAND 路 MEDIA 路 OPERATION
12 骞翠竴绾胯繍钀?/span>鍋氬唴瀹?甯﹀洟闃?/span>鎶婂鏉傞」鐩仛鎴?span class="accentWord">缁撴灉
浣犲ソ锛屾劅璋綘鍦ㄧ櫨蹇欎箣涓潵鍒拌繖閲屻€?/span>杩欐槸涓€浠藉彲浠ユ祻瑙堢殑涓汉绠€鍘嗭紝璁板綍浜嗘垜杩囧幓 12 骞村仛杩囩殑椤圭洰銆佸甫杩囩殑鍥㈤槦鍜屽彇寰楃殑缁撴灉銆?甯屾湜瀹冭兘甯綘鏇村揩鍦颁簡瑙ｆ垜锛屼篃鏈熷緟鏈夋満浼氭垚涓轰綘姝ｅ湪瀵绘壘鐨勫伐浣滀紮浼淬€?/span>
姹傝亴鏂瑰悜鏂板獟浣撶鐞嗐€佽繍钀ヨ礋璐ｄ汉銆佸搧鐗屼紒鍒掋€佺患鍚堥」鐩繍钀?/p>
12骞村叏鑱岃繍钀ョ粡楠?/span>
17浜哄洟闃熶粠闆舵惌寤?/span>
3,200涓?/small>8 涓湀绾夸笂閿€鍞笟缁?/span>
260+闂ㄥ簵瑕嗙洊 5 鐪?/span>
OPERATIONS LEAD / CHANGSHA
OPEN TO OPPORTUNITIES
杩愯惀涓庡搧鐗岄」鐩礋璐ｄ汉鑳藉啓鏂规锛屼篃鑳藉甫闃燂紝
鏇磋兘璺熻繘鎵ц
鏇磋兘璺熻繘鎵ц
鍝佺墝杩愯惀鉁?/b>鏂板獟浣撳闀?b>鉁?/b>椤圭洰绠＄悊鉁?/b>绉佸煙杩愯惀鉁?/b>娲诲姩绛栧垝鉁?/b>浜у搧杩愯惀鉁?/b>鍐呭鍒涗綔鉁?/b>AI 搴旂敤鉁?/b>瑙嗚缁熺鉁?/b>鍥㈤槦绠＄悊鉁?/b>鍝佺墝杩愯惀鉁?/b>鏂板獟浣撳闀?b>鉁?/b>椤圭洰绠＄悊鉁?/b>绉佸煙杩愯惀鉁?/b>娲诲姩绛栧垝鉁?/b>浜у搧杩愯惀鉁?/b>鍐呭鍒涗綔鉁?/b>AI 搴旂敤鉁?/b>瑙嗚缁熺鉁?/b>鍥㈤槦绠＄悊鉁?/b>
PROFILE SNAPSHOT / 01
鎴戠殑宸ヤ綔鏂瑰紡
瑙ｅ喅鍥涚被鍏抽敭闂鎶婃柟妗堢湡姝ｅ仛鍒?/span>涓氬姟涓€绾?/span>
鎺ユ墜椤圭洰鏃讹紝鎴戜細鍏堢‘璁ょ洰鏍囥€佽祫婧愬拰鏃堕棿锛屽啀鎷嗗埌璐熻矗浜恒€佽妭鐐瑰拰浜や粯鐗╋紱
鏂规涓嶆眰鑺卞摠锛岄噸鐐规槸鎵ц鏃朵笉璧版牱锛屼氦浠樺悗鑳藉鐩?/p>
02鈱?/i>
鑳界粺绛?/h3>
鎶婂唴瀹广€佷骇鍝併€佽璁″拰鎵ц鏀惧埌鍚屼竴寮犺鍒掕〃閲?/p>
03锛?/i>
鎶撶粨鏋?/h3>
鎶婃ā绯婇渶姹傛媶鎴愬姩浣溿€佽妭鐐瑰拰鍙牳瀵圭殑鏁版嵁
04鉁?/i>
甯﹀洟闃?/h3>
鎶婂垎宸ャ€佸崗浣滃拰澶嶇洏鍋氭垚绋冲畾涔犳儻
CAPABILITY SCOPE / 02
鎴戣兘璐熻矗浠€涔?/span>鍥涚被宸ヤ綔涔熻兘涓€璧风粺绛?/span>
鍝佺墝銆佹柊濯掍綋銆侀」鐩拰鍥㈤槦绠＄悊锛屾垜閮藉仛杩囧疄闄呭伐浣滐紱
鏃㈣兘鐙珛璐熻矗涓€涓澘鍧楋紝涔熻兘鍗忚皟澶氶儴闂ㄦ妸浠诲姟寰€鍓嶆帹
01BRAND STRATEGY
02CONTENT GROWTH
03PROJECT DELIVERY
04TEAM LEADERSHIP
鐪嬭闂
FROM IDEA TO IMPACT
鏂规鍐欏緱鍐嶆紓浜?br/>钀戒笉涓嬪幓涔熸病鐢?/strong>04
褰㈡垚澧為暱
鈫?/b>SELECTED CASES / 03
鍑犳鏈夌粨鏋滅殑瀹炴垬缁忓巻鐪嬫垜鍏蜂綋鍋氳繃浠€涔?/span>
椤圭洰鏉ヨ嚜绉戞妧銆侀楗繛閿併€佺數绔炲姩婕拰鍒涙剰鏈嶅姟锛?br/>鍐呭涓嶅悓锛屼絾閮借兘鐪嬪埌鎴戝湪鍥㈤槦銆佸唴瀹瑰拰椤圭洰鎺ㄨ繘涓婄殑瀹為檯宸ヤ綔
01
铚傞笩鍦ㄧ嚎
鈫?/i>0217 浜哄洟闃熶笌 3,200 涓囩嚎涓婁笟缁?/p>
PGG 鍒涙剰宸ヤ綔瀹?/b>
鈫?/i>03鍝佺墝鍏ㄦ涓庡垱鎰忛」鐩粺绛?/p>
钂告祻璁?/b>
鈫?/i>04260 浣欏闂ㄥ簵鐨勬柊濯掍綋杩愯惀
浜戣薄绉戞妧
鈫?/i>鐪佺骇璧涗簨涓庣數绔炰骇涓氶」鐩?/p>
CASE 01 / 2020.06鈥?022.09鍥㈤槦鎼缓 路 鍝佺墝杩愯惀 路 浜у搧澧為暱
铚傞笩鍦ㄧ嚎
浠?0 鍒?1 鎼捣 17 浜哄洟闃?/span>鏀拺浜у搧涓婄嚎鍜?span class="caseAccent">绾夸笂澧為暱
浠庡叕鍙稿垵鍒涢樁娈靛姞鍏ワ紝闅忓悗鎷呬换閮ㄩ棬璐熻矗浜猴紱闄嗙画缁勫缓鎶€鏈€佷骇鍝併€佹枃妗堛€佽棰戙€佽璁°€佸鏈嶃€佹帹骞裤€佹暟鎹笌娲诲姩鎵ц鍥㈤槦锛?br/>2020 骞?11 鏈堣嚦 2021 骞?6 鏈堬紝鍥㈤槦鏀拺绾夸笂閿€鍞笟缁?3,200 涓?/p>
17浜鸿法鑱岃兘鍥㈤槦
4鍦哄ぇ鍨嬭涓氫細璁?/span>
3,200 涓?/strong>闃舵绾夸笂閿€鍞笟缁?/span>
璐熻矗浜嬮」
鎷呬换閮ㄩ棬璐熻矗浜猴紝璐熻矗缁勭粐鎼缓鍜屾牳蹇冧笟鍔＄粺绛?/p>
鍏蜂綋鍔ㄤ綔
鎷涜仒骞剁鐞嗚法鑱岃兘鍥㈤槦锛屾敮鎾戜骇鍝佷笂绾裤€佸搧鐗屼紶鎾笌甯傚満娲诲姩
涓氬姟缁撴灉
褰㈡垚 17 浜虹ǔ瀹氬洟闃燂紝8 涓湀鏀拺绾夸笂閿€鍞笟缁?3,200 涓?/p>
鏌ョ湅椤圭洰鑱岃矗 锛?/span>
缁勭粐鎼缓鎷涜仒鎶€鏈€佷骇鍝併€佹枃妗堛€佽棰戙€佸钩闈€佸鏈嶃€佹帹骞裤€佹暟鎹笌娲诲姩鎵ц绛夊矖浣?/p>
涓氬姟鎺ㄨ繘鏀寔 Highway Miner銆佽渹楦熺熆姹?APP銆佽渹楦熷湪绾跨瓑浜у搧涓婄嚎銆佹帹骞夸笌杩愯惀
鍐呭鍗忓悓鍗忚皟鎶€鏈€佸競鍦恒€佺鐞嗗眰涓庡悎浣滄柟锛屼负琛屼笟浼氳鍜屽競鍦烘嫇灞曟彁渚涘唴瀹逛笌鎵ц鏀寔
CASE 02 / 2023.02鈥?023.12鍝佺墝鍏ㄦ 路 鍒涙剰缁熺
PGG 鍒涙剰宸ヤ綔瀹?/p>
浠庨渶姹傛⒊鐞嗗紑濮?/span>鎶婄瓥鐣ャ€佹枃妗堝拰璁捐瀵归綈
瀹㈡埛甯稿父鍙湁闆舵暎闇€姹傦紝杩橀渶瑕佸悓鏃跺鎺ユ枃妗堛€佽璁°€佽棰戝拰娲诲姩锛?br/>鎴戣礋璐ｅ厛姊崇悊涓氬姟鐩爣锛屽啀缁熶竴椤圭洰鏂瑰悜锛屽噺灏戞潵鍥炴矡閫?/p>
鎴戠殑浣嶇疆
浣滀负缁熶竴鎺ュ彛锛屼覆鑱旂瓥鐣ャ€佸唴瀹广€佽璁′笌浜や粯
椤圭洰鍙樺寲
娌熼€氭洿鐩存帴锛屼笉鍚屾笭閬撶殑鏂囨涓庤瑙変笉璺戝亸
浠ｈ〃椤圭洰锛氳壇鍝佸厓绱犮€佸浗缃戠數绉戦櫌銆佽鐢ㄨ尪銆佺涓夌矑銆佽€侀〗绔ユ梾琛屽強鏈湴椁愰ギ鍝佺墝CASE 03 / 2019.06鈥?020.06杩為攣椁愰ギ 路 鏂板獟浣撶煩闃?/span>
钂告祻璁?/p>
涓?260 浣欏闂ㄥ簵鎼缓鎬婚儴鍐呭杩愯惀鐭╅樀
璐熻矗鎬婚儴鍏紬鍙风煩闃点€佺煭瑙嗛銆佹敮浠樺钩鍙般€佸箍鍛婃姇鏀句笌绾夸笂娲诲姩锛?br/>鍚屾椂鍙備笌鏃╅椤圭洰銆侀椁愪細銆佺洅椹矞鐢熷叆椹汇€佹眽鏈嶆枃鍖栬妭鍜屾祻闃抽煶涔愯妭绛夐噸鐐归」鐩?/p>
12 涓?/strong>鐢ㄦ埛鏈嶅姟鍙风矇涓?/span>
3.5 涓?/strong>浼佷笟鏈嶅姟鍙风矇涓?/span>
5,000璁㈤槄鍙风矇涓?/span>
5 鐪?/strong>杩為攣闂ㄥ簵瑕嗙洊
鏃ュ父宸ヤ綔鏃㈠寘鎷处鍙峰唴瀹瑰拰骞冲彴杩愯惀锛屼篃鍖呮嫭閲嶇偣娲诲姩鐨勭瓥鍒掍笌鎵ц
CASE 04 / 2017.04鈥?019.03鐢电珵 路 鍔ㄦ极 路 浜т笟椤圭洰
浜戣薄绉戞妧
浠庢棩甯稿唴瀹硅繍钀?/span>鍋氬埌鐪佺骇鐢电珵璧涗簨涓庝骇涓氶」鐩?/span>
鏃ュ父璐熻矗鍏紬鍙枫€佸井鍟嗗煄涓庡満棣嗘椿鍔紝涔熷弬涓庡ぇ鍨嬭禌浜嬩紶鎾拰浜т笟椤圭洰鍗忓悓锛?br/>鍏蜂綋椤圭洰鍖呮嫭 NESO 婀栧崡鐢电珵杩愬姩浼氥€侀珮鏍＄櫨鍥㈠ぇ鎴橈紝浠ュ強鐢电珵灏忛晣鐩稿叧椤圭洰
鍐呭宸ヤ綔
鎾板啓娲诲姩鏂规銆佹柊闂荤銆侀瀵煎彂瑷€绋夸笌浼犳挱绱犳潗
椤圭洰宸ヤ綔
鍙備笌璧涗簨浼犳挱銆佸満棣嗚繍钀ャ€佸懆杈逛笟鍔′笌椤圭洰鐢虫姤鍗忓悓
CASE 05 / 2011鈥旇嚦浠?/span>鍐呭鍒涗綔 路 鑷獟浣撳疄璺?/span>
鍐呭鏄兘鍔涚殑璧风偣
浠庤鍧涚増涓诲埌绛剧害鍐欐墜鍐呭杩欎欢浜?span class="caseAccent">涓€鐩存病鍋滆繃
鏃╂湡鎷呬换 U9 璁哄潧鐗堜富鍜岃吘璁姩婕绾﹀啓鎵嬶紝鍚庢潵鎸佺画杩愯惀鍏紬鍙枫€佺ぞ缇ゅ強澶氫釜鍐呭骞冲彴锛?br/>杩欎簺闀挎湡瀹炶返锛岃鎴戠啛鎮変粠閫夐銆佸啓浣滃埌浜掑姩涓庤浆鍖栫殑瀹屾暣杩囩▼
30 涓?/strong>鑵捐寰崥绮変笣
38 涓?澶т紬鐐硅瘎鍗曟潯鏈€楂樻祻瑙?/span>
1 涓?/strong>鑷繍钀ュ叕浼楀彿绮変笣
2 涓?/strong>500 浜鸿嚜杩愯惀绀剧兢
EXPERIENCE / 04
姣忔缁忓巻閮戒笉涓€鏍?/span>浣嗗仛浜嬬殑鏂规硶涓€鐩村湪绉疮
浠庡唴瀹瑰垱浣滃埌骞冲彴杩愯惀锛屽啀鍒板搧鐗屼紒鍒掑拰鍥㈤槦绠＄悊锛?br/>琛屼笟鍜岃亴浣嶄細鍙橈紝浣嗘垜涓€鐩村湪鍋氫笁浠朵簨锛氱悊瑙ｄ笟鍔°€佺粍缁囪祫婧愩€佹帹杩涚粨鏋?/p>
PGG 鍒涙剰宸ヤ綔瀹?/h3>
鍙備笌鍝佺墝鍏ㄦ銆佽瑙夎璁°€佹柊濯掍綋涓庡垱鎰忛」鐩?/p>鈫?/span>
铚傞笩鍦ㄧ嚎
鎷呬换閮ㄩ棬璐熻矗浜猴紝缁熺鍝佺墝銆佷骇鍝併€佹暟鎹笌鍥㈤槦绠＄悊
鈫?/span>钂告祻璁?/h3>
璐熻矗鎬婚儴鏂板獟浣撱€佸骞冲彴杩愯惀涓庡ぇ鍨嬫椿鍔ㄩ」鐩?/p>鈫?/span>
瀹犵埍鏈夊
璐熻矗鈥滃吔鍏芥窐鈥濆皬绋嬪簭銆佸畼缃戝拰寰俊鍏紬鍙疯繍钀ワ紝骞舵帹杩涙椿鍔ㄤ笌鎺ㄥ箍鍚堜綔
鈫?/span>浜戣薄绉戞妧
璐熻矗鐢电珵銆佸姩婕笌浜т笟椤圭洰杩愯惀
鈫?/span>娆ｄ箣鍑?/h3>
璐熻矗鏂板獟浣撱€佸師鍒涘姩婕?IP 涓庝骇鍝佽繍钀?/p>鈫?/span>
鑵捐鍔ㄦ极 / U9
鎷呬换鑵捐鍔ㄦ极绛剧害鍐欐墜涓?U9 璁哄潧鐗堜富
鈫?/span>
PERSONAL POSITION / 05
鑱屼笟涓鐨勮嚜鎴戝垽鏂?/span>璧板緱澶熷箍涔嬪悗鏇存竻妤氫笅涓€姝?/span>璇ュ線鍝噷娣?/span>
闀挎湡鍚屾椂璐熻矗鍐呭銆佽繍钀ャ€侀」鐩拰鍥㈤槦锛岃鎴戠湅瑙佷簡涓氬姟鍏ㄨ矊锛屼篃璁╂垜鏇存竻妤氾細 鑳藉姏涓嶅彧瑕佸锛岃繕瑕佸湪鍊煎緱闀挎湡鎶曞叆鐨勬柟鍚戜笂缁х画鍋氭繁銆?/p>
鑱屼笟涓鏈夌摱棰堬紝涔熸湁鏇寸ǔ瀹氱殑鍒ゆ柇銆?鎴戜笉鍐嶇敤鈥滈潰闈勘鍒扳€濊瘉鏄庤嚜宸憋紝鏇寸湅閲嶈兘鍚︾嫭绔嬭В鍐抽棶棰樸€佹寔缁氦浠樼粨鏋溿€?/p>
鐙珛鎵涗笅瀹屾暣椤圭洰閾炬潯
浠庣洰鏍囨媶瑙ｃ€佽祫婧愬崗璋冨埌鎵ц澶嶇洏锛屽彲浠ヨ嚜涓婚棴鐜紝涔熸効鎰忚蛋鍒扮幇鍦烘妸闂澶勭悊鎺夈€?/p>
鎶婃潈璐ｃ€佽妭濂忓拰椋庨櫓绠℃竻妤?/h3>
鎳傜粺绛癸紝涔熸噦鎵ц锛岃兘鎴愪负璁╁洟闃熺渷蹇冦€佸彲浠ユ墭浠樼粨鏋滅殑绠＄悊鑰呫€?/p>
骞撮緞涓嶆槸鐭澘锛岃€屾槸澶氬勾瀹炴垬銆佸弽澶嶈瘯閿欏拰涓€娆℃鎵涗簨鍚庣暀涓嬬殑鍒ゆ柇鍔涖€?/p>鎵€鏈夋矇娣€锛岄兘鍦ㄧ瓑涓€涓悎閫傜殑钀界偣銆?br/>鑻ユ湁鏈轰細鍚岃锛屽笇鏈涚敤鐪熷疄缁撴灉锛屼竴璧峰垱閫犳洿闀胯繙鐨勪环鍊笺€?/strong>